Natural Moisturizing Factor (NMF)
BiotechnologyDryness

Natural Moisturizing Factor (NMF)

Sodium PCA, Urea, Glucose, Fructose

The line's working engine: humectants and amino acids that rebuild what washing strips from hair's moisture system.

About This Ingredient

A reconstruction of hair-and-scalp moisture chemistry: sodium PCA, urea, amino acids, lactic acid and allantoin — the same families found in skin's own natural moisturizing factor.

The mechanism: humectancy. These small molecules bind water at the fiber surface and scalp, restoring flexibility and soft feel — the measurable work in the Strawberry+ NMF line is done here, with panthenol and hydrolysed proteins.

What it does not do: it is not an 'exact replica' of skin NMF, and it does not penetrate keratin to work 'from within' — it binds water where it sits. Honest humectancy, renewed with use.

Key Benefits

  1. Hair Bio‑Mimicry

    An exact replica of your skin’s hydration system. Hair recognizes and absorbs it instantly with no residue.

  2. Goodbye Static

    Rebalances hair’s ionic charge, eliminating frizz and stray hairs that won’t stay put.

  3. Weightless Smoothness

    Deeply hydrates the cortex without weighing hair down. Ideal for fine hair that needs water, not oil.

Products With This Ingredient

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Nurture Leave-In Conditioner

Nurture Leave-In Conditioner
10.500 KD

Nurture System

Nurture System
28.000 KD

Nurture Conditioner

Nurture Conditioner
10.500 KD